How to track your website GDPR compliant with a privacy focused website analytics solution

With the current changes in European regulation like the GDPR and ePrivacy regulation, it is more and more clear that Non-EU services like Google Analytics or Adobe Analytics are risky to use.

Also this solutions require to display some pesky cookie banners or even complete layers before the site can be used.

Besides Google will even shut down the Universal Analytics service in March of 2023 and forces all users to switch to Google Analytics 4. This means it's the perfect time to switch to another solution which is more user friendly.

With the free Alceris Analytics all these problems can be all solved.

First of all this solution is hosted completly in data centers in the European union. Second, all data is tracked and stored anonymously without any user identifying token. This means that you don't need to display any cookie banner or user constent screen, because there is data which can be used to track back to individual users.

To get started, create a new free account. After you created it, add a new site in the dashboard and copy the code snippet found in the "Website integration" tab.

With this snippet you can enable tracking for your site. To do so you need to update the HTML code of your website. The script looks something like this:

<script src="https://alceris.com/script.js" data-id="REPLACE_WITH_YOUR_SITE_ID" async defer></script>

If you are using a Wordpress powered site, it is even simpler with the existing plugin. Just add the Wordpress plugin to your installation via the admin panel, add the site id in the config dialog and you are ready to go.

After you added the script (or activated the plugin) you should see the first tracking events in the dashboard.

Congrats, you are now using a GDPR compliant privacy focused website analytics solution.